Of all of the honors and titles Sue Shapiro has received in her career, the most important to her is the respect with which she is held in the travel agency community.  For more than twenty years while she was at GIANTS (now Ensemble), she ran the sales, marketing and executive divisions of the travel agency consortium, resulting in over $ 5 billion in sales and 2000 members in the US and Canada.  Having a close personal working relationship with sales and marketing executives at cruise lines, tour operators, government tourist offices, airlines, car rental companies and hotels, she gained a depth of knowledge as to what agencies need to do to succeed in selling travel products to their clients.  That’s why her articles in travel industry magazines have been so popular with agents who follow her advice and, as a result, have substantially increased their sales.